Robert Azar

Robert Azar

Leadership Coach / Global Business Consultant, HS All-Starz TV Show
Career Achievements

Robert Azar is a global business expert with nearly forty years of executive level experience. The majority of Robert’s career has focused on developing and managing businesses in Asia for American and European companies. As President & CEO of Asia Strategic Advisors LLC, he assists clients in achieving excellence in Asian markets.

Robert is also a prolific international author and educator in international business and intercultural management, currently serving as an adjunct professor of global business at France’s highly ranked SKEMA School of Business. Previously he taught international business and management at Elon University.

In 2002 Robert was honored to have earned the Certified Management Consultant (CMC) designation, the management consulting industry’s highest recognition for demonstrated excellence and achievements in client success, professional standards and ethical business practices. As of that date, the CMC designation had been awarded to fewer than 10,000 consultants in the U.S.

As a proven resource on Asia, Robert has been frequently interviewed by major international media for more than thirty-five years. He has been a guest on CNN, CNBC, the Financial News Network (FNN), the Wall Street Journal Report, as well as on local cable television and radio shows in the United States.

In Japan he has appeared – speaking in Japanese – on Television Tokyo’s “World Business Satellite” (Japan’s foremost business and financial news program), NHK, Nippon Television, Fuji Television, and numerous radio shows. He has also been featured in several interviews in leading American and Asian news publications, including The New York Times, Business Week, Crain’s BtoB, and Kenko Sangyo Shimbun (Health Industry News).

Previously Robert lived in the Far East for seven years; worked in Asian corporations at the management level for ten years; and has developed and managed U.S. and European businesses in Asian markets for over twenty-five years. Robert logged more than a million flight miles traveling to, from and within Asia in service of clients. He is fluent in the Japanese language – including reading, writing and speaking.

Robert has attended two U.S. presidential events in Washington, D.C. related to Asia:

  • The White House’s welcome ceremony for Japanese Prime Minister Shinzo Abe for U.S.-Japan trade discussions (April 28, 2015).
  • One of four hundred leaders in U.S.-Asian affairs to be invited to and attend President Clinton’s major policy speech on the eve of his summit meeting with Chinese President Jiang Zemin (October 24, 1997).

Prior to commencing his career in international business and intercultural management, Robert completed a decade of formal academic training and field research in Asian affairs. He earned a double major BA degree in International Relations and East Asian Studies from New York University; completed an MA degree in East Asian political, economic and cultural affairs at Columbia University; and studied international marketing, global management and business law at Harvard University. He is the published author of three books and numerous articles and reports on US-Asian business, economics, foreign policy and culture – published both in America and Japan, in English and in Japanese.

Robert also has extensive experience teaching U.S.-Asian business and culture. His nearly forty-year international career spans several fields of global business, including business development, negotiating, strategic planning, management, intercultural mediation, brand management, international sales and marketing, finance, market research, international trade, product development, human resources, trouble shooting, turn around services, and political and economic analysis – in both the for-profit and the non-profit sectors.

Robert has served as a member of the board of directors for numerous organizations, including World Trade Council, Institute of Management Consultants, Organization of Women in International Trade, American Cancer Society, United Arts Council of Wake County, and North Carolina Japan Center.

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